What goes in
Named proteins first
The first thing we list is the protein our recipes are built on — free-run chicken, wild-caught salmon, grass-fed beef or sustainably sourced tuna. We name the species and cut, never “meat meal” or “animal by-products”.
Whole vegetables and fruit
Sweet potato, pumpkin, blueberry, cranberry and cat grass are added for gentle fibre, natural antioxidants and flavour your pet actually enjoys.
Purposeful botanicals
Herbs such as chamomile and parsley are used in small, deliberate amounts, alongside taurine for cats and omega-rich oils for skin and coat.
Balanced nutrition
Vitamins, minerals and probiotics are added to keep every meal complete and consistent from bag to bag.
What never goes in
- No artificial colours, flavours or preservatives
- No corn, wheat or soy fillers
- No rendered meat meals or by-product meals
- No added sugar or corn syrup
Our recipes are developed with veterinary guidance and made with the life stage stated on each pack in mind.